The retail market, from online clicks to bricks & mortar storefronts, is shifting everyday with new opportunities for attracting customers. Understanding how and why customers want to shop, whether online or in-person, is something we know how to find out about. Our recent projects include:

· Retail location optimization study – identified opportunities to enhance client's offerings and increase traffic

· Mini-groups to discuss reactions to display options for fresh food in a grocery store

· In-store packaging research

· Store brand development study from category exploratory, to emotional benefit work to packaging assessment