We'll design a project to explore anything... well, almost anything... you want:
• Communication materials – evaluate advertising collateral, emails, brochures, etc.
• Usability issues - Identify usability issues in web sites and products
• Brand identity - test and evaluate new packaging and logo designs, clarify what brands stand for in consumers' minds, etc.
• Food and beverage - taste tests – in-home or on-site at a facility
• Products - obtain insights into consumer usage of, and attitudes toward, products and categories
• Product positionings - develop compelling positionings for new products and services
• Promotions - assess reactions to various promotion ideas
• Extended consumer panels - assess customer input over time with
• Retail outlet optimization – identify strengths and weaknesses in your current retail environment
• Challenge us – what else?
Contact us to discuss these or other types of studies.